Snack Attack: Emami Agrotech Pours ₹750 Cr into WeMe

Ready to crunch its way into a new market, Emami Agrotech is diving headfirst into India's massive ₹50,000-crore packaged snacking industry. Backed by a ₹750 crore investment over the next three years, the company is rolling out its fresh Gen Z and Millennial-focused brand, WeMe. With India's snack market expanding at over 8% annually and racing toward a ₹1 lakh crore valuation by 2034, Emami is gearing up its manufacturing, distribution, and product lines to turn WeMe into a household ₹1,000-crore powerhouse.

News by Rahul Yelligetti.